Blackadder is ratings GOLD

The newly re-branded GOLD scored a hit with its two-hour documentary on Blackadder as The Whole Rotten Saga gained 341,000 (1.98%).

The programme, marking the 25th anniversary of the popular show, peaked with 411,000 (2.14%) at 9.45pm.

Blackadder Exclusive: The Whole Rotten Saga then aired on GOLD+1 and picked up another 104,000 (0.92%).

The show was a big hit for both upmarket and younger viewers. ABC1 viewers made up 60.1% of the audience. Viewers falling into the 16 to 34 age range accounted for 25.9% of the audience.

GOLD’s show managed to rival some of the more established entertainment channels but couldn’t really touch the front runners.

ITV3’s Torn manged 156,000 (0.9%) for an hour at 9pm. E4 was in a stronger position with Ugly Betty gaining 323,000 (1.7%) on the main E4 channel and another 105,000 on E4+1.

Top of the multichannel pile at 9pm was ITV2’s Katie and Peter: the Next Chapter with 867,000 (4.4%). BBC3’s The World’s Strictest Parents commanded 581,000 (3.0%).

Source: Broadcast magazine